Watching Trademark
“Proactive Monitoring for Trademark Protection by Bissmarks”
What is Trademark Watch Service?
Watching a trademark mainly refers to a procedure of monitoring and keeping an eye on registered or newly filed trademarks to identify potential conflicts with existing trademarks. In the U.S., the U.S. Patent and Trademark Office (USPTO) examines and registers trademarks. However, trademark owners must actively watch and enforce their rights. To do so, they may involve in trademark-watching services or perform their watching to identify any new trademark applications that could infringe upon their existing trademarks.
Trademark watching can support owners of trademarks to recognize potential conflicting marks, and take relevant legal action if required such as sending cease and desist letters or beginning trademark infringement lawsuits.
Why would you watch your trademark?
Watching your trademark is significant for several reasons:
1. Safeguarding your brand reputation
If a similar or identical trademark is registered or used in any manner that could confuse the public, it may harm your reputation or dilute its distinctiveness. Watching your trademark helps you recognize such conditions and take the required steps to protect your brand’s integrity.
2. Maintaining exclusivity
By actively watching your trademark, one can prevent others from using similar/ identical marks that might encroach upon your market share. It helps you to maintain exclusivity over your trademark and safeguard your business interests.
3. Early detection of potential conflicts
By watching new trademark applications and registrations, one can recognize any marks that are identical or similar to your own. This permits you to detect potential conflict at an early stage and take relevant actions to safeguard the brand.
4. Enforcement of trademark rights
Trademark watching enables you to proactively enforce your rights towards a trademark. If one identifies a potentially infringing mark, one can begin with legal actions.
5. Compliance with legal requirements
Trademark owners have a legal duty to safeguard their trademarks actively. Failure to monitor and enforce your trademark rights could weaken your position in the event of disputes or may result in loss of trademark protection altogether.
Furthermore, watching your trademark is the most essential service, which is provided by Bissmarks. If you do not need to worry about the above-mentioned reasons, then directly contact Bissmarks who carefully handle, and watch your trademark and protect it from infringement.
Are there various kinds of Trademark Watch?
Yes, there are various kinds of trademark watch services available to monitor and protect trademarks. These services can be mentioned into the following types:
1. National Trademark Watch
It focuses on watching trademark applications and registrations within a specific country.
2. Comprehensive Trademark Watch
It monitors newly filed trademark applications and registrations across several jurisdictions and databases. It mainly offers broad coverage and alerts you to any potentially conflicting marks.
3. Industry-specific Watch
This type of watch services expertise in watching trademarks within particular industries or sectors.
4. Customized Watch
Some companies provide customized watch services, where one can define particular criteria or parameters for monitoring. This allows you to target specific trademark goods, classes or services.
5. International Trademark Watch
It extends the watching trademark beyond a single country and covers various jurisdictions worldwide.
6. Online Trademark Watch
With an increase in e-commerce and digital platforms, online trademark watch services focus on monitoring online marketplaces, websites and social media platforms for potential trademark infringement.
The type of trademark watch you choose depends on your specific requirements, the geographic scope of your business and the extent of your trademark portfolio. It is advisable to consult Bissmarks attornies, who offer you to determine the most suitable type of watch for your trademark protection strategy and also do it for you.